In the article "Celebrities for sale?" by Mark
Bittman tells how some celebrities sale there name to company's that are no
good. He argue’s how Beyonce Knowles sale her name to pepsi which has a
high rate of calories that can cause weight gain. “ Knowles renting her image
to a type of product that may one day rank with cigarettes as a killer we were
too slow to rein in.” the pepsi company trys to get one of the most famous
artist like Beyonce, who her and her husband is worth $775 million, to promote
there line of soda which is not good for you. The pepsi company know how bad ithere soda is but doesnt care for the results. As Beyonce try to back up with pepsi skeem " As a businesswoman, this allows me to work with lifestyle brand with no compromise and without sacrificing my creativity." People claim that having a name behind pepsiCo "you are associating those positive atributes with a product that is quite literally sickening American's". In conclusion, pepsi should try and bribe people with there company by useing one of the things people love, knowing that its bad for them.
Good summary and details. However, what do you think of this issue? Should Beyonce not lend her image to Pepsi in exchange for money? Would you not buy a celebrity's products (her music) because of the companies she takes money from?
ReplyDeleteDo you really think Pepsi SHOULD bribe people? 70